Westlake Privacy Policy

Last updated: April 4th, 2024

We are committed to providing you notice about how Westlake Adventure Sports Inc, and our affiliate and subsidiary companies (together, “Westlake” or “we”, or “us”, or “our”) handle your information. This Westlake Privacy Policy (the “Privacy Policy”) applies to the information that we collect and process about users of our Services; and those who communicate with us about our Services, interact with us on social media, attend our events, participate in our surveys, contests and promotions, or are subscribed to our marketing and informational communications (the “Interactions”). In this Privacy Policy, “Services” means:

  • Westlake websites that link to this Privacy Policy, including any versions optimized for viewing on a mobile device (the “Sites”)
  • Westlake mobile applications (each an “App”)
  •  Westlake vehicles (each a “Vehicle”)
  • The features and services available through our Sites, Apps and Vehicles

We have established this Privacy Policy to let you know the kinds of information we may gather during your use of the Services and other related Interactions; how we use your information; when we might disclose your information; and your rights and choices regarding your information that we collect and process.

Westlake provides services to users across the United States and Canada and is Headquartered at 15985 Loyalist Parkway, Bloomfield, Ontario and is the data controller for the personal data collected from all users. This Privacy Policy contains the following sections:
• The Information We Collect
• Use and Processing of Information
• Disclosure of Your Information
• Use of Cookies and Other Online Tracking Technologies
• Online Advertising
• How We Protect Your Information
• Retention of Your Information
• International Users
• Third Party Links and Services
• Changes to this Privacy Policy
• Your Choices
• Access and Data Subject Rights
• Contact Information


We collect information (i) directly from users related to our Services and Interactions; (ii) automatically related to the user’s use the Services and Interactions; and (iii) from third parties. We may combine the information we collect from these various sources.

Information You Provide to Us.

We collect information directly from users related to:

  • Account registration, management, profile creation and modification
  • Account access and use, as well as uploading content to the Services and other associated activities
  • Vehicle use
  • Access to and use of the Sites and Apps
  • Submission of payment information
  • Event registration and attendance
  • Participation in surveys, contests, sweepstakes and promotions sponsored by Westlake
  • Signing up to receive alerts or other information via email, text or instant messages from Westlake
  • Customer service technical support and related communications
  • Participation in communities, commenting on blog entries, interacting with use on social media, and participation in other forums
  • Submission of an application or resume to work at Westlake

The specific types of information we collect directly from you consist of:

  • your name
  • e-mail address
  • phone number
  • postal address
  • other contact information
  • credit card and billing details, including:
    • billing address
    • communications preferences
    • payment and transaction history
  • where required your birthdate and driver’s license information or another identification card
  • any other information you submit to the Services or otherwise provide to us.

We also collect certain demographic data if you provide it to us including age, gender, preferred language and current location.

Automatically Collected Information.

We also collect information through automated and technical means as you browse our Sites, use our Apps, or otherwise use the Services, including:

  • Device and Online Usage. We collect information about your computer, browser, mobile device or other device (each, a “Device”) that you use to access the Services. We may use cookies, pixels, log files and other similar technologies to collect such information, including IP address, device identifiers and other unique identifiers, browser type, browser language, operating system name, and version, device name and model, version, referring and exit pages, dates and times you access our Services, the length of time that you are logged into or using our Services, the links you click or features you use, software crash reports and session identification number. Please see the “Use of Cookies and Other Online Tracking Technologies” section below.
  • Location Info and Vehicle Usage. We automatically collect and store location information from your Device and from any Vehicles you use. We collect and store the location information (e.g., city, state or zip code where available) associated with the IP address of the Device you use to access the Services, as well as, with your permission, your mobile device’s location information. Please note that you can change your location settings for your mobile device, but if you choose to do so, certain features may not be available through the App. We also collect precise GPS location information regarding the location of the Vehicle you use, the routes taken by the Vehicle, the rental status of the Vehicles, the Vehicle battery status and GPS chip identifiers and status. We also automatically collect data regarding the date, time and length of the Vehicle usage.
  • Camera and Photographic Data. Westlake Inc, collects photographic data through the mobile application. This includes “end ride photos” that riders are required to take and submit upon completing their ride, as well as any photos sent during interactions with our customer support team. These photos are used to verify ride completion, ensure the safety and proper use of our vehicles, and assist in resolving customer support queries. Use of the camera and images in the Mobile Application: Camera: to use our services, we need to access certain functions of your device. Depending on the installed operating system, the user must explicitly grant the permission or can revoke it on a case-by-case basis. The data that we may access within the framework of authorizations will only be used for the purposes indicated in this Privacy Policy. Access to the camera feature is required to scan the vehicle’s QR code to rent it. The camera may also be necessary to verify driving license and user identity. Images: the user may, at their sole discretion, add a photo to their user profile. The data that we may access within the framework of authorizations will only be used for the purposes indicated in this Privacy Policy. Photographic Information: At the end of each ride we ask you to take a photographic image of the vehicle’s parking place.  We retain this image to ensure that the vehicle has been parked in a safe and appropriate place. Camera permissions app – In the app, we use the camera permission to be able to use your camera to scan the QR codes of Bikes or Scooters and to take an end-ride photo. We store the end-ride photo on our servers to analyze parking behavior.
  • Analytics. We compile and analyze information derived from the use of our Services, including, but not limited to, aggregate usage patterns, user preferences, peak demand times and common routes.

Information We Collect From Third Party Sources.

In some cases, we collect user information from third parties.

  • Third Party Platforms and Social Media Sites. When you interact with us or post content about us on third-party social media platforms (e.g. Facebook, Twitter, Google, Tumblr, LinkedIn, YouTube or Pinterest) we may collect certain information about such interaction. The information that we may collect from third parties is based on your settings and on the policies of the particular social media platforms. We may also allow you to post certain information from such platforms to your Westlake profile. Additionally, we may permit you to login to the Services using your personal third-party social media platform accounts. In such instances, you will be asked to consent to our access and collection of certain information from your third-party social media platform account, and such access will be subject to the platform’s policies.
  • Other Third-Party Sources. We also may collect information about you that we may receive from business partners, marketers, analysts, and other sources in order to enable us to verify and update the information contained in our records and to better customize the Services to you. Additionally, we may collect information from credit reporting agencies to determine your creditworthiness, credit score, and credit usage. Our collection of such information will always be in compliance with, and solely to the extent permitted by, applicable laws.
  • Referrals. We may from time to time conduct a referral service, in accordance with applicable laws, so that you may introduce people you know to our Services. If you choose to use our referral service to tell someone about our Services, we will provide you with a template message and referral code to send to such person. We will only collect such person’s information if he/she signs up to use the Services with the referral code.


We may disclose the information we collect, to the following parties and in the following ways:

  • Affiliates and Subsidiaries. We may share your information with any of our affiliate or subsidiaries, and such entity’s use of your information will be subject to this Privacy Policy.
  • Business Partners and Third Parties. We may share your information with business partners who jointly sponsor events with us, and where required by applicable law, we will obtain your consent prior to doing so. You may withdraw your consent to do so at any time or request that we stop sharing your information (as defined under applicable law) with business partners and third parties by following the opt-out process detailed in the “Your Choices” section below.
  • Third-Party Service Providers. We may share your information with our third party service providers that perform functions on our behalf. We may use third party service providers, from time to time, to provide the following non-exhaustive list of services: hosting, billing and payment processing, push notifications, storage, bandwidth, content management tools, analytics, customer service and fraud protection.
  • General Business Operations. Where necessary to the administration of our general business, we may share your information with professionals and their agents that we may retain to perform the following non-exhaustive list of functions: accounting, record keeping, legal services, tax services, and other professional services entities or agents.
  • Legal Compliance and Protection of Rights. We may also use or disclose your information if required to do so by law or if we believe, in good-faith, that such action is necessary to (i) conform to applicable law or comply with legal process served on us or the Services; (ii) establish, protect and defend our rights or property, the Services or our users, including, but not limited to, the investigation, the prevention or the taking of action related in any manner to illegal activities, suspected fraud, any potential threats to the safety of any person, violations of our Terms of Service, Rental Agreement, Waiver of Liability, and Release, any other agreements or policies, or in relation to any litigation involving us or the Services; and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents or users of the Services or the public. We may also provide information to other companies and organizations regarding fraud protection.
  • Other Users. Certain features of our Services make it possible for you to share comments publicly with other users. Any information that you submit through such features is not confidential and may be accessed by other persons. For example, (i) if you submit a product review one our Sites, we may display your review (along with the name provided, if any) on other Westlake or third-party websites; (ii) if you provide a comment on our blog, other blog readers will be able to review your comments; or (iii) if you interact with us on our social media pages, your comments will be publicly available. Therefore, you should take care when using these features. If you want to request removal of information that we have posted about you, please contact us as set forth in the below “Your Choices” section.
  • Aggregate/Anonymous Information. We may share aggregated/anonymous information about use of the Services with third parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual (e.g. such as publishing a report on usage trends). The sharing of such data in this manner is unrestricted.
  • Business Transfers. As we continue to develop our business, we may seek to buy, merge or partner with other companies, and user information may be either shared or transferred with respect to the contemplation or completion of such transactions. If we sell or transfer all or a portion of our assets to a third party, customer information would likely constitute one of the transferred business assets. We will comply with any additional restrictions to the extent required to do so under any under applicable laws or regulations.

To request more information about the companies to whom we have disclosed your information, please contact us as set out in the “Contact Information” section.


As with most websites, apps and online services, our Sites, Apps and online Services, use “cookies,” web beacons (a/k/a pixel tags), analytics devices and similar technologies (some of which are operated by third parties) to record your preferences, gather information about the use of our Services, personalize content and ads and track information about the performance of our advertisements. We may also use these technologies to monitor on-line traffic, and make the Services easier and/or more relevant for your use. We may also combine this information with other information we collect from you.

  • Cookies. These are alphanumeric identifiers that we transfer to your device’s hard drive through your web browser for record-keeping purposes and associate with small text files that we use to record certain information regarding (i) your use of our online Services; (ii) your preferences and actions; and (iii) your other device and usage data as described above. Some cookies allow us to make it easier for you to navigate our Services, including Sits and Apps, while others are used to (i) enable a faster log-in process; (ii) personalize your use of the Services; or (iii) otherwise allow us to track your activities while using our Services. Many web browsers automatically accept cookies, but you can usually modify your browser’s setting to decline or block cookies. If you delete your cookies or if you set your browser or device to decline or block cookies, some features of the Services may not work properly or at all.
  • Pixel tags (a/k/a web beacons or clear GIFs). Pixel tags are tiny graphics with a unique identifier, similar in function to cookies, which are embedded invisibly on web pages or within emails. We or our service providers may use pixel tags in connection with our Services to, among other things, track the activities of users of the Site and App; help manage content; measure ad performance; and compile statistics about usage. We or our service providers also use pixel tags in HTML emails to our customers to help us track email response rates; identify when our emails are viewed; and track whether our emails are forwarded.
  • Analytics Services. We use third-party analytics services, including Google Analytics, a web analytics service provided by Google, Inc. (“Google”), on our Services. Google Analytics uses cookies and other tracking technologies to help us analyze how users interact with and use the Services; compile reports on users’ activity; and provide other services related to activity and usage. The technologies used by Google may collect information such as your IP address; time of visit; whether you are a return visitor; and any referring website or app. You may learn more about Google’s analytics services and to learn how to opt out of tracking of analytics by Google at https://policies.google.com/technologies/partner-sites.


In order to display more relevant advertising on our Services, to manage our advertising on third-party sites, mobile apps and online services, and to measure and improve our ads and marketing efforts, we may work with Google, Facebook, Twitter, Instagram and YouTube, and other third-party ad companies, ad exchanges, channel partners, measurement services and ad networks. Please see the “Use of Cookies and Other Online Tracking Technologies” section below for more information.

These third parties may use cookies, web beacons or other tracking technologies to collect information about your use of the Services and your activities across other websites and online services, which the third parties may associate with persistent identifiers. This information may be used to provide you with more relevant advertising or other targeted content on our Services and other websites or services, as well as to measure the performance of such advertising. The activities of third parties and your choices regarding their use of your information to personalize ads to you are subject to, and set out in, their own policies.

Similarly, you can learn about your options to opt-out of mobile app tracking by certain advertising networks through your device settings. For more information about how to change these settings for Apple, Android or Windows devices, see:

Apple: http://support.apple.com/kb/HT4228 Android: http://www.google.com/policies/technologies/ads/ Windows: http://choice.microsoft.com/en-US/opt-out

Please note that opting-out of advertising network services does not mean that you will not receive advertising while using our Services or other services, nor will it prevent the receipt of interest-based advertising from third parties that do not participate in these programs.


Your browser or device may include “Do-Not-Track” settings or functionality. Currently, our systems do not recognize browser “Do-Not-Track” requests. Westlake’s information collection and disclosure practices, and the choices that we provide to customers, will continue to operate as described in this Privacy Policy, whether or not a Do-Not-Track signal is received. However, you may disable certain tracking on our Sites, as discussed in this Section (e.g. by disabling cookies), and you may opt-out of certain third party ad networks as described below. For more information about Do-Not-Track signals, please visit https://allaboutdnt.com/.


We take technical, physical and organizational security measures to protect your information against (i) accidental or unlawful destruction, loss or alteration; and (ii) unauthorized disclosure or access. However, no (i) method of transmission over the Internet; and (ii) no means of electronic or physical storage, are absolutely secure. You should take steps to protect your information and prevent unauthorized access to your password or account, such as (i) signing off after using a shared computer; (ii)choosing a robust, unique password; and (iii) keeping your log-in and password private. We are not responsible for any lost, stolen or compromised passwords, or for any activity on your account via unauthorized password activity.


We only retain your information for the period of time required to satisfy the purpose for which it is collected and used (e.g. for the time necessary for us to provide you with customer service, answer queries or resolve technical problems); provided, however, we may retain your information for a longer period of time if we are legally obligated to do so, or if necessary to establish, protect or defend legal claims involving Westlake.


The Services contain links to third-party websites such as social media sites, and also contain third-party plug-ins and functionalities (such as the Facebook “like” button and Twitter “follow” button). If you choose to use these sites or features, in addition to disclosing your information to those third parties, you may also disclose such information to their users and/or the public, depending on how their services function. We are not responsible for the content or practices of any third-party websites or services. The collection use and disclosure of your information will be subject to the privacy policies of each individual third-party website or service, and not this Privacy Policy. We urge you to read the privacy and security policies of these third parties.


We reserve the right to amend this Privacy Policy at any time to reflect changes in the law; our data collection and use practice; the features of our Services; or advances in technology. We will make the revised Privacy Policy accessible through the Services and will update the “Effective Date” for the Privacy Policy. If we make a material change to the Privacy Policy, you will be provided with appropriate notice in accordance with legal requirements. By continuing to use the Services, you are confirming that you have read and understood the latest version of this Privacy Policy.


If you would like to update your preferences on the types of communications you receive from us, or opt out of marketing communications from us, you may do so at any time by updating the communication preferences in your account profile or by emailing us at support@westlakeebikes.ca. Please note that we may continue to send non-promotional communications such as important notices, payment confirmations and transaction-related emails and other information about your use of the Services. If you would like to opt-out of (i) marketing communications; or (ii) being included in any Custom Audience campaigns please see the above “Online Advertising” section for more information.


Subject to applicable law and as explained herein, you may have certain rights with respect to the information we collect and process about you.

Access, Correction, Deletion and Objection Rights. You may have the right to access, request correction and deletion of, and object to our use of, your information. To exercise such rights, please contact us as set forth in the “Contact Information” section. You may also access and modify most of the information that you have submitted by logging into your account and updating your profile. Please note that prior versions of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Site or Apps for a period of time. In addition, we may retain certain information about you as required by law, or as permitted by law for legitimate business purposes (e.g., if you request that we delete your information but we believe that you have violated our Terms of Service, we may retain such information in order to attempt to resolve such issue before deleting it).


If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.


If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below


If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.


A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are frequent visitors.

We use the following cookies to optimize your experience on our Site and to provide our services.


Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with the store’s cart
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.


Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages
_orig_referrer Track landing pages
*handled by google* Google Analytics.

Google Analytics records anonymized data about how you use our website.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.


Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.



If applicable, you may make a complaint to the privacy regulator or supervisory authority. Alternatively, you may seek a remedy through local courts if you believe your rights have been breached.

If you have any questions about this Privacy Policy; would like to exercise your rights regarding your information that we hold, or would like to raise a complaint with us related to your information, you should contact us at support@westlakeebikes.ca.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at our email or by mail using the details provided below:

15985 Loyalist Parkway
Bloomfield, Ontario K0K 1G0